NEW BADAWĪ IS ABOUT BEING THE MODERN NOMAD - CONSTANTLY TRAVELLING, RELOCATING AND DISCOVERING NEW PLACES - WHILST HAVING A WARDROBE WHICH CAN REFLECT THIS. APPAREL IS INSPIRED BY DIFFERENT REGIONS ACROSS THE WORLD AND DESIGNED IN CONSOLIDATION WITH MEMBERS OF DIFFERENT COMMUNITIES, WITH THE INTENTION TO BRING COMFORT TO THE MODERN DAY NOMAD.
NEW BADAWĪ IS A PROJECT WHICH HAS BEEN IN THE WORKS FOR TWO YEARS, WITH FOCUS ON PROVIDING QUALITY CRAFTSMANSHIP ON CREATIVE PIECES. WE AIM TO BUILD A WARDROBE FOR ALL CUSTOMERS COMPRISING OF: 1) STAPLE PIECES, 2) CULTURE-FUSION PIECES AND 3) CASUALWEAR.
1) STAPLE PIECES: STAPLE COLLECTIONS FOR MEN AND WOMEN WILL BE GRADUALLY BUILT OUT DROP BY DROP. THESE DROPS WILL CONTAIN GARMENTS WHICH ARE SUITABLE FOR EVERYDAY WEAR WITH THE ABILITY TO DRESS SOME UP ACCORDING TO THE OCCASION. THESE GARMENTS WILL BE INSPIRED BY CUTS AND STYLES POPULAR IN ALL PARTS OF THE WORLD. OUR FIRST DROP, THE TRENCH ABAYA, IS PART OF A STAPLE COLLECTION AS IT INCORPORATES ELEMENTS OF THE BRITISH TRENCH COAT WITH THE ARABIAN BISHT CUT.
2) CULTURE-FUSION PIECES: THESE GARMENTS WILL CONTAIN THE SAME ESSENCE OF CULTURE INSPIRATION BUT WILL FUSE DIFFERENT REGIONS OF THE WORLD TOGETHER, PARTICULAR FOCUS ON THE MIDDLE EAST, SOUTH ASIA, NORTHERN AND EASTERN AFRICA. WE AIM TO BRING DIFFERENT ELEMENTS TOGETHER TO CREATE UNIQUE, STATEMENT PIECES.
3) CASUALWEAR: THESE GARMENTS WILL BE LIMITED DROPS, INFUSING OUR BRAND WITH SOME CORE IDEAS, MESSAGES AND PRINCIPLES.
WE AIM TO SPARK CONVERSATION, CREATIVITY AND PASSION WITH OUR PIECES.
JOIN US.
- NEW BADAWĪ
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